Dealing with Your Company's Spam-a Great Spam Battle

In essence, 9 out of every 10 e-mails is nothing but a waste of time.

Though spam is so widespread that many simply take it as a matter of course (you want to use email, you've got to have spam), dealing with spam takes up a surprising amount of time. Want to get an idea of how much time is wasted sifting spam? Think in it in terms of a company. If you get a few dozen (or a few hundred) spam emails mixed in with your important correspondence every morning, so does everybody else in the company. Multiply the time you spend by the number of employees, and you have a good idea of the productivity that's wasted each day.　

几年前你可以购买电子邮件列表和群发电子邮件，并可能给您的公司网站带来不错的流量或业务。然而，时代已经改变了，这种做法只是不再凑效了。

　　 随着时间的推移，人们已经发现，厌恶垃圾邮件塞满电子邮件的收件箱。电子邮件收件人不会容忍这种类型的营销很长一段时间，群发电子邮件营销，现在不容易得到回应。

　　现在能够得到回应的邮件，通常会是现有客户和opt in email 收件人。当某人收到一封电子邮件，他们会在意识里面判断邮件是不是自己同意并授予接受的。如果不是就会被毫不理会地删除或忽略，或投诉，最终关闭接收你的电子邮件。最严重则导致您的电子邮件服务提供商关闭你的服务。

　　电子邮件营销就像是任何其他形式的交流，只有正确不被滥用，才会发挥巨大作用的，该是调整并采取不同的方式的时候了。毕竟，任何人不想有这样糟糕的一天，不断地按一下按钮，删除垃圾邮件或提交投诉。