Email Marketing 101: General Overview of Email Marketing and Its Benefits

E-mail marketing is. These days, almost every profession and industry has an e-mail marketing campaign. What is the thing with e-mail marketing? Why is everyone using the seemingly cheap opportunity of advertising?

Recent estimates have revealed that email marketing is one of the cheapest forms of advertising that has ever existed. Next to "word of mouth", which intensively exponential viral effect, the e-mail marketing is in its rightful place.

Almost everyone has an e-mail in those days. What is the cost for the e-mail? Sometimes, nothing. There are over 186 million people have e-mail addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one of six people on earth has an e-mail.

The potentials of e-mail marketing are staggering. Never in the history of mankind over such a way to sell and market products to a large audience presenting itself as it this time. As a result, people are using the potential of e-mail marketing, which is still growing. The advantages of e-mail marketing is amazing.

1. By e-mail marketing is the whole world in a matter of speaking with just a push of a button. You can sell your products, services, advice to so many people around the world.

2. Customers and the customers are no longer restricted to a specific geographic location, because the market is now over all borders. You can relax in a corner of your room on the Fiji island, and send an offer to someone in faraway Iceland. People outside an area can benefit from the goodies in this area previously. For example, it was difficult for someone in the Bahamas to your ads. Now, all you have to do, send them an e-mail.

3. The cost for the e-mail marketing is far below the actual advertising costs. You will receive feedback as quickly as two days after the first message is sent. Unlike the Post, over six weeks to process your feedback and orders can be pouring in almost immediately after the mail is sent. In direct-mail marketing, it costs between $ 6 and $ 8 depending on the destination to make your ads on to your customers and potential customers. But with e-mail marketing, it costs less than $ 1.2, to put it.

4. It is easier to meet and exceed sales targets in less than half the time used to. For example, Robert Allen, the big "supporters" of the Nothing Down Method in these days in real estate and co-author of One Minute Millionaire Bestsellers, stunned the world when he said that he had to gross $ 24,000 in only 24 hours. The press obviously thought it was a joke, if he is not more than 100 U.S. dollars in the pocket on that day Fortune. For the long story short, it not only as a goal that he had nearly four times the agreed target grossing more than $ 90,000 in 24 hours! The secret? He sent an e-mail to its subscribers, some of which are not residents of the United States with an irresistible offer the products purchased by him in 24 short hours. The potential of e-mail marketing has not been exhausted. The more time goes by there is more innovation in this aspect of advertising campaigns.